think before you pink, PLEASE.

It's October. Breast Cancer Awareness Month....in case you missed it, despite the commercials, pink ribbons adorning everything from potato chips to wine (ironic, since even one drink a day raises your risk of breast cancer), and the senseless Facebook status updates. I am all for raising awareness. But we are aware of breast cancer. Ask women what the symptoms of ovarian cancer are, and a lot less women will know that. Or colon cancer. Or thyroid. Or pancreatic. Or, hell, the number one killer of women - heart disease. A lot less women will know all of those symptoms.

We still don't have screening tools for many cancers. Our treatments are extremely toxic, no matter what cancer we're talking about. A lot of misinformation is still out there.

And don't even get me started on those "I heart boobies" bracelets and "Save the ta-tas". It's similar to the infantilizing Barbara Ehrenreich talks about in her "Welcome to Cancerland" essay, with the stuffed animals with pink ribbons on them. The "boobies" and "ta-tas" breast cancer stuff objectifies women's bodies, and once again, places our bodies as something for others to look at. What, did these kids who wear them not care about breast cancer before, but because it says "boobies", it's cool? Women are more than breasts; the focus should be on women's health, and not "saving the ta-tas". It sexualizes an issue, and in the end, has a degrading tone (in my opinion).

Breast Cancer Action put together the Think Before You Pink campaign, and it's worth a look. Find out how much money is actually being given to the cause, and to what organizations and programs. Komen may be the bully of breast cancer, but many other organizations are out there - Bright Pink, FORCE, and others. Find out just how much these organizations are doing for breast cancer, and for which population - does most money go to younger women, or older? High risk women or metastatic?

Don't get me wrong - pink is one of my favorite colors, and I am guilty of having pink ribboned things. But if you want to make a difference, donate to the organization directly. Do BSE. Make sure you and other women in your life get clinical breast exams and mammograms, if necessary. Let's talk about triple-negative breast cancer and inflammatory breast cancer; cancers that don't respond to hormones or have lumps. Talk openly about reconstruction and even the choice NOT to have breast reconstruction. Let's destigmatize prophylactic mastectomies and refuse to live in fear. All of this will do much more for breast cancer than buying a bag of chips with a pink ribbon on it.